News

“MY CAUSE” WEB FEATURE FOR OCTOBER SPOTLIGHTS SCOTTY McCREERY AND THE AMERICAN CANCER SOCIETY’S RELAY FOR LIFE

Tweet: October's @ACMawards Lifting Lives’ My Cause is @ScottyMcCreery & the American Cancer Society’s Relay for Life! [insert your link here OR http://bit.ly/ACMMyCause]

Encino, CA (October 10, 2012) – ACM Lifting Lives® announced today that the October “My Cause” web feature will spotlight Scotty McCreery and the American Cancer Society’s Relay for Life in Garner, NC.  The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.

ACM Lifting Lives repeated the My Cause opportunity in 2012 by encouraging artists to speak on camera about their favorite charities at the 2012 ACM Awards.  My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists.  Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes.  Over the past two years, ACM Lifting Lives has donated more than $45,000.00 to artists’ favorite charities through this program, and will again make donations in addition to driving fan awareness.

This month, “My Cause: American Cancer Society’s Relay for Life in Garner, NC” highlights an annual event in McCreery’s hometown of Garner, North Carolina.  The walk not only honors cancer survivors and remembers loved ones lost, but also raises awareness about what people can do to stay well from cancer and raises money to help fuel the world’s largest walk to end cancer.  Donations can be made to the charity using a donate link available with the video. 

Click here to watch the October “My Cause” video and donate to this cause.  

About ACM Lifting Lives

ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.  Each year, ACM Lifting Lives provides grants to music therapy and music education programs.  Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music. For more information, please visit www.ACMLiftingLives.org.