News

“MY CAUSE” WEB FEATURE THEME FOR MARCH IS “COUNTRY FOR KIDS”

 WEB FEATURE AVAILABLE ON ACMLIFTINGLIVES.ORG STARTING TODAY

Encino, CA (March 10, 2011) – ACM Lifting Lives® announced today that the March theme for its monthly “My Cause” web feature is “Country for Kids.” The web feature, which launched in August 2010, will continue to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies. 

At the ACM Awards last April, ACM Lifting Lives converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charities. These videos can now be seen as part of the My Cause web feature on ACMLiftingLives.org, with new monthly features grouping artists and causes by theme.

This month, “My Cause: Country for Kids” is highlighting causes that help children. Donations can be made to each charity using a donate link available with each video. Below are the artists and causes included in the March “Country for Kids” feature.

March: “Country Cares for Kids”

• Joey + Rory  – Protect.org
• Luke Bryan – Shriner’s Hospital for Children
• Reba – Smile Train

To watch the March My Cause videos and donate to these causes, please visit ACMLiftingLives.org.  Additional “My Cause” videos will be created during The Week Vegas Goes Country, the week prior to the 46th Annual Academy of Country Music Awards which airs LIVE on the CBS Television Network on Sunday, April 3rd at 8:00PM EST/PST.  

About ACM Lifting Lives
ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.   Each year, ACM Lifting Lives provides grants to music therapy and music education programs.  Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music. For more information, please visit www.ACMLiftingLives.org.

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Media Contacts:                        Brooke Primero                                               Katie O’Halloran
Academy of Country Music                          Academy of Country Music
 (818) 788-8000            x1419                                    (818) 788-8000 x1418
brooke@acmcountry.com                                 katie@acmcountry.com